Phase One

Phase One_XF System

Improving workflow for professional photographers

A hardware overhaul

We collaborated with Phase One on the full redesign of their XF camera system. The redesign helped Phase One deliver an improved user experience for the professional photographer and enhance the Phase One identity throughout their hardware portfolio.
The XF Camera system is Phase One’s fastest, most robust and most expandable camera system for professional photographers.

A focus on ergonomics

A key element in helping the XF become a respected tool for the professional photographer was improving their camera body handling experience. We progressed this through an iterative process of model making and testing. Attention was given to the grip form for a secure and balanced feel when held and comfort in the reach and activation of the controls. 
Douglas Sonders, Fstoppers
“ It may seem silly to some, but I am absolutely excited about these ergonomic improvements…
The XF is a huge evolutionary step forward in terms of user comfort, customization, functionality, and most-importantly, the implementation of the much-improved Honeybee auto focus system.”

A coherent design language

Our previous design language work started with the IQ Digital Back was the foundations for the XF system. The aim was to clean up and reduce the visual clutter that is often common in professional cameras and to communicate a simple, coherent and robust design identity.

Modular design fitting to workflow

Customisability through interchangeable modular viewfinders and personalisation of camera controls (dials, keys and touch screens) solves problems with photographers who require flexibility with tools for their work. The expandability and upgradability through hardware and software as well as attention to ergonomic handling all help to improve workflow and support a long product lifespan.

A process of rapid iterations

Our method of working with the design of the XF camera body was initially hands-on in the workshop. We made a large number of handmade prototypes that we tested on photographers for initial feedback on handling and form. Once an ergonomic design of the handgrip was selected, we had it 3D scanned for use in the downstream CAD development. This work helped to deliver the most accurate guide for translation into CAD and speed up the full development process.



iF Product Design Award 2016

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