Phase One

Phase One_XF System

Improving workflow for professional photographers

A hardware overhaul

We collaborated with Phase One in creating a full redesign of their camera system and help them deliver an improved user experience for the professional photographer and enhance the Phase One identity throughout their hardware portfolio.
The XF Camera system is Phase One’s fastest, most robust and most expandable camera system for professional photographers.

A focus on ergonomics

A key element in helping the XF become a respected tool for the professional photographer was improving the ergonomic handling experience. We achieved this through an iterative process of model making and testing, with attention to form around the grip to achieve a design that felt secure and balanced when held, as well as being comfortable to function the multiple controls.
Douglas Sonders, Fstoppers
“ It may seem silly to some, but I am absolutely excited about these ergonomic improvements…
The XF is a huge evolutionary step forward in terms of user comfort, customization, functionality, and most-importantly, the implementation of the much-improved Honeybee auto focus system.”

A coherent design language

Our preceding work with creating a future design language that started with the IQ Digital Back laid the foundations for the future portfolio of hardware products for Phase One. This language was worked into the design of the XF system. A main part of the new design language was to clean up and reduce the visual clutter that is often common in professional cameras and to create both a simple, strong and coherent brand design identity.

Modular design fitting to workflow

The customisability through exchangeable modular viewfinders and personalisation of camera controls (dials, keys and touch screens) solves the problem with photographers who require flexibility with tools for their work. The expandability and upgradability through hardware and software as well as attention to ergonomic handling all help to improve workflow and offer a long product lifespan.

A process of rapid iterations

Our process of working with the design of the XF camera body was very hands-on in the workshop. We made a large number of quick handmade prototypes that we tested on photographers for ergonomics and form. Once an ergonomic design was settled upon through these models we had it 3D scanned. This helped to deliver the most accurate guide for translation into CAD and speed up the full development process.



iF Product Design Award 2016

This is a unique website which will require a more modern browser to work!

Please upgrade today!