Lego Education



Lego Education & IMID

We collaborated with Lego Education to help bring the Creative Builder product to life for Pre-School use.

Creative Builder is a learning toy for pre-school children that transforms the building instructions into a standing environment to build the model against. A collaborative aspect is added by allowing children to be able to build models together on opposite sides of the building instruction cards.

Discussion around environments

Each of the double-sided building instructions cards is designed within a theme. The idea is that the model being built by a child on one side of the building instruction cards relates to the model being built on the opposite side by another child. When both models are built the card can be removed by either the teacher or child to reveal a complete environment/setting (eg. bird and tree or boat and lighthouse) where the relationships can be discussed.

Standing up

The original brief was to investigate new possibilities with using printed building instructions for Lego Duplo models. Initial ideas used 1:1 scale 2D illustrations to help ease the building process. We developed this idea with the building instructions being able to stand up rather than lying down. This made building against the instructions more intuitive and created possibilities for using the opposite side of the card for another model that could be built by another child, making for a unique and fun collaborative learning experience.

Brick from the dead

We discovered an old Lego brick with slots in storage that was able to support the cards in an upright position for an easy build assembly with the cards. The slotted brick was out of production but the tooling was found and Lego was able to reproduce it for this set. The slotted brick is still alive and has been used in many other pre-school sets with the same function.

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