XF V-Grip design for Phase One

It was exciting to support Phase One once again and we are delighted to see the launch of the XF V-Grip.

We were responsible for the Industrial design and took the project through phases of research, concept development, prototyping, user testing and final CAD delivery.

One of the key features is the the distinctive hole through the V-Grip that offers a large surface area supporting ergonomics, while being held in shooting posture and being held or carried between shots, as well as lightening the perceived appearance on the camera.